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IS IT YOUR PRICE?

In his book Competitive Advantage: Creating and Sustaining Superior Performance, Michael Porter one of the leading voices in Business Strategy, came up with a framework that suggests how companies can sustain their competitive edge in business. This framework also referred to Porters Generic Strategies identified three strategies organizations can use if they are to build sustainable competitive advantage. These strategies are Cost Leadership, Differentiation and Focus.

5 REASONS WHY SMALL BUSINESSES FAIL.

Sadly, passion and ‘big talk” are not often enough to help small businesses survive the first twelve (12) to twenty four (24) months of their business life. The jury is still out as to what percentage of start-ups or small businesses fail within the first two years of commencement of business operations. While some researchers have put it at between 80%-90%, some others have put it at about 50%.